The iPod arrived in October 2001, bringing the promise of pleasure to a world in transformation from its comforting analog roots to a disruptive digital future. But no one expected that the iPod would become the signature artifact of our young century, setting more than 60 million units in its first five years. No one envisioned vast swaths of humanity escaping reality via the White Earbud Express. And no one would ever have believed that a 2005 survey would report that the iPod is more popular on college campuses... than beer. But that's what happened. In his new book, "The Perfect Thing," NEWSWEEK Senior Editor Steven Levy contem-plates the ways that the iPod changed the world.
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