Why All the Black Eyes?

摘要

In a tongue-in-cheek video in-tended warm up a crowd of advertisers in May, CBS president Leslie Moon-ves strolls into a bar. He meets a notorious bunch, including actors playing Martha Stewart and Steve Bartman, the Cubs fan who possibly cost the team a trip to the World Series, and they try to one-up each other over who had the worst year. CBS, of course, had piled up a string of controversies—including Nipplegate at the Super Bowl and "The Reagans" movie. But CBS figured it could afford a chuckle or two at its own expense. That, of course, was before it received a fresh shiner from Rathergate. No one's laughing now. In fact, media executives are wondering aloud: why is CBS cornering the market on controversy? "Obviously there's a pattern," says a rival TV executive.