Most people are not WEIRD

摘要

Much research on human behaviour and psychology assumes that everyone shares most fundamental cognitive and affective processes, and that findings from one population apply across the board. A growing body of evidence suggests that this is not the case.rnExperimental findings from several disciplines indicate considerable variation among human populations in diverse domains, such as visual perception, analytic reasoning, fairness, cooperation, memory and the herit-ability of IQ. This is in line with what anthropologists have long suggested: that people from Western, educated, industrialized, rich and democratic (WEIRD) societies - and particularly American undergraduates - are some of the most psychologically unusual people on Earth.