Media to get 'on message'

摘要

Council chief executives are calling on their media teams to be more 'strategic and business-like', according to local government communication experts.In a survey by LGCommunications, chief executives said they were currently getting 'media relations' from their communication teams but they now wanted 'something more strategic'LGCommunications has been working on a commission on professional standards for communication to help council communicators focus on what skills they need to be more business savvy. Chief executives asked fortheir media teams to be demonstrate greater 'leadership and influence', 'professional integrity' and 'political nous', among other requirements.