We want to be the biggest and best, says Hall

摘要

Despite problems of the recent past - loss of milk contracts during 2005 and reduced profits in the first half of this year - Dairy Crest chief executive Drummond Hall is decidedly optimistic about the future, given his company's strong portfolio of leading brands. He points to strong performances from Cathedral City, Clover, Country Life Spreadable and the Yoplait brands; a programme of new product development with the emphasis on functional foods, including the launch of St. lvel advance and St. Ivel Cold with Omega-3, as well as the recent launch of Cathedral City Mild.