History of The Dairy Council

摘要

Established as the National Milk Publicity Council in 1920, this organisation's first mission was to increase milk, butter and cheese consumption as part of the national campaign to combat malnutrition amongst children and the industrial population. It carried out pioneering work in publicising the benefits of 'clean' milk and in laying the foundations of the milk-drinking habit in schools and industrial canteens. In its early days its success was limited by lack of funds, being dependent on voluntary contributions.