FLIPPED

摘要

When Tyson Foods purchased Cargill's poultry processing plant in Vienna, Georgia, in 1995, nobody could have predicted the significance the plant would play in the company's strategy 21 years later. In the 1990s, poultry processing was very much a commodity-focused business and margins were paper thin with an emphasis on sales of whole birds. In 2015, when the company announced plans to invest $110 million to convert the facility to a tray-pack operation, it signaled a shift in how chicken is purchased and consumed in 2015 as well as in the future.