Impossible Burger cuts retail price

摘要

Impossible Foods has reduced the suggested retail price of its Impossible Burger by 20% in the United States, to $5.49 for a 12-oz package. According to the company, the price cut is in response to market growth and added scale. "Our plan is to reverse global warming and halt our planet's extinction crisis by making the food system sustainable," said Patrick O. Brown, PhD, MD, founder and chief executive officer. "To do that, we need to make meat better in every way that matters to consumers - taste, nutrition, convenience and affordability. With economies of scale, we intend to keep lowering prices until we undercut those of ground beef from cows." The company recently reduced the price of its Impossible Burger patties, 5-lb Impossible Burger bulk packages and Impossible Sausage sold at foodservice by 15%.