OverDrive's Experiment Boosts Checkouts, Sales

摘要

The Four Comers of the Sky, the 2009 Michael Malone novel promoted during OverDrive's Big Library Read eb-ook initiative, was checked out almost 24,000 times from May 15 through May 23, according to preliminary data provided by Over-Drive and publisher Sourcebooks. The title's position on Amazon's Sales Rank charts also rose dramatically during the promotion's first nine days, moving up more than 50,000 spots from 67,198 to 16,798. The program allowed any participating library to feature The Four Comers of the Sky on its OverDrive homepage and enable simultaneous access for all patrons from May 15 through June 1.