THE ROLE OF RETURNS MANAGEMENT ORIENTATION, INTERNAL COLLABORATION, AND INFORMATION SUPPORT IN REVERSE LOGISTICS

摘要

While reverse logistics has gained significant interest in recent years, the research on its antecedents is still far from comprehensive. The current study utilizes data collected from China to empirically test a conceptual model that is developed based on the resource based view of the firm. It is proposed that returns management orientation, internal collaboration, and information support are important predictors of reverse logistics performance. The structural equation modeling analysis supports these proposed relationships. Furthermore, the current study also confirms the positive relationship between a firm's reverse logistics performance and market performance.