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首页> 外文期刊>Journal of Teaching in International Business >A Comparative Analysis of Curriculum in International Marketing and Business Between Peruvian and Guatemalan University Students
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A Comparative Analysis of Curriculum in International Marketing and Business Between Peruvian and Guatemalan University Students

机译:秘鲁与危地马拉大学生国际营销与商务课程比较分析

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Business education is important for economic development. A skilled workforce allows for greater advancements in productivity, the creation of new business opportunities, increased employment, and enhances the quality of life of the citizenry. With the changing international business environment it is important for academics and practitioners alike to understand the methods, techniques, and activities being used to train future business leaders. This article investigates the context, content, and delivery of business education in Peru and Guatemala. It analyzes the business education structure and curriculum content of two universities that have successfully implemented comprehensive international business programs. Data for this article was collected in Peru and Guatemala and reflects the students' perspective on the international business curriculums of their respective programs of study.View full textDownload full textKeywordsPeru, Guatemala, economic development, business education, international business curriculum, economic and social benefits, developing nationRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/08975930.2010.526027
机译:商业教育对经济发展很重要。熟练的劳动力可以提高生产力,创造新的商机,增加就业并提高公民的生活质量。随着不断变化的国际商业环境,对于学者和从业者来说,重要的是要了解用于培训未来商业领袖的方法,技术和活动。本文调查了秘鲁和危地马拉的商业教育的背景,内容和交付情况。它分析了两所成功实施了综合国际商务课程的大学的商务教育结构和课程内容。本文的数据是在秘鲁和危地马拉收集的,反映了学生对各自学习课程的国际商业课程的看法。查看全文下载全文关键词秘鲁,危地马拉,经济发展,商业教育,国际商业课程,经济和社会效益,发展中国家相关的变量var addthis_config = {ui_cobrand:“泰勒和弗朗西斯在线”,servicescompact:“ citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,更多”,发布日期:“ ra-4dff56cd6bb1830b”} ;添加到候选列表链接永久链接http://dx.doi.org/10.1080/08975930.2010.526027

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