A Uses and Gratifications Study of Contemporary Christian Radio Web Sites

摘要

Following the uses and gratifications approach, this study explores why people visit and use Web sites for Contemporary Christian Music (CCM) radio stations. An online survey of 320 visitors to 9 CCM radio Web sites found that listening online is the most commonly used feature of these Web sites followed by features related to finding information. A factor analysis identified two underlying gratification dimensions: lifestyle management and information seeking. Simple regression analysis found that different gratifications sought are related to using different features on these Web sites.