Progress in the Legitimacy of Business and Management Education Research: Rejoinder to 'Identifying Research Topic Development in Business and Management Education Research Using Legitimation Code Theory'

摘要

Arbaugh, Fomaciari, and Hwang (2016) provide important insights into research on business and management education (BME) using legitimation code theory. Several of their findings are consistent with what I see in reading manuscripts as editor of the Journal of Marketing Education (JMktE). Understanding the patterns identified by the authors provides insight into how topics and scholars develop and mature in BME research. At the same time, a study of citations by itself does not provide a sufficient foundation for advancing our field. Education research has suffered for some time from inconsistent rigor (Davies, 1999). In this rejoinder, I discuss the similarities between Arbaugh et al.'s (2016) findings and the scholarship patterns I see in marketing education journals, and I present some supplementary views on the development of BME research.