Optimal Model for Innovative Business Mode Selection of Cultural Industry under Uncertain Information Environment

摘要

In this paper, the problem of selecting the innovative business mode of cultural industry is studied, and is translated into a hybrid multi-attribute decision making with the values of attributes integrate with real numbers, interval numbers and fuzzy numbers. Concretely, the hybrid data is defined as the hybrid sequence, and the grey relational degree of hybrid sequences is given. Then an optimization model of selecting the optimal business mode is proposed based on grey relational degree of hybrid sequences. Finally, an application example is given to show how to apply this new model of innovative business mode selection.