Comparative Evaluation of the Official Destination Websites from the Perspective of Customers

摘要

The objective of this study was to examine the evaluation of four competing destinations' websites from the perspective of customers. This quasi-experimental research was based upon a collection of primary data which was carried out via a questionnaire in Kusadasi, Turkey. Four hundred questionnaires were collected from 100 respondents using a two-stage sampling method. Overall, a great majority of the criteria were likely found acceptable by the respondents. One-way ANOVA tests showed significant differences among four destinations within all sets of criteria. Finally, official websites of Spain and Greece were rated as more effective than their competitors. It is expected that the results may help DMO managements and researchers to develop and enhance the criteria used.View full textDownload full textKeywordsDestination, Internet, website, website evaluation, customerRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/19368623.2011.577708