CORRELATION RESEARCH ON ECOTOURISM INVOLVEMENT, TOURIST EXPERIENCE, AND BEHAVIOUR INTENTION

摘要

Both tourism industry and science and technology industry are regarded as the star industries in the 21st century, presenting obvious benefits on creating employment opportunities and earning foreign exchange. Tourism industry has been considered as sunshine industry in global economic development with strong industrial connection to enhance the development of various industrial value chains, such as tourism, accommodation, catering, consumption, leisure, and transportation, and the economic benefit of multiplier effect. Tourism industry has become one of the largest industries with strong development and scale in global economy. Aiming at Yangmingshan National Park, among visitors are distributed 500 copies of questionnaires. Total 297 valid copies are retrieved with a retrieval rate of 59%. The research results show significant correlations between: (ⅰ) ecotourism involvement and tourist experience; (ⅱ) tourist experience and behaviour intention, and (ⅲ) ecotourism Involvement and behaviour intention. The research results and suggestions are expected to assist ecotourism parks in the development.