The purpose of this study was to understand the experiential perceptions and behavioral intentions of wine tourists in the Southern New Jersey Wine Region using the experience economy framework. The central constructs of the experience economy model are the 4Es: education, esthetics, entertainment, and escapist. To date, there is limited information and research on wine tourism in New Jersey. This study surveyed 197 participants and explored the extent to which satisfaction with these dimensions of the winery experience correlates with intent to return and intent to recommend. The findings suggest that wine tourists in Southern New Jersey are pleased with their winery experiences. Furthermore, the findings indicate that perception of esthetics and education was positively associated with intent to return in the Southern New Jersey wine region. Perception of esthetics, education, entertainment, and escapist are positively associated with intent to recommend. Overall, the perception of esthetics had the largest effect on both intent to return and to recommend.
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