COMPARING THE DEVELOPMENT OF ENTREPRENEURIAL SELF-EFFICACY OF FEMALE ENTREPRENEURS IN MALE- AND FEMALE-DOMINATED INDUSTRIES

摘要

The aim of this paper is to examine the potential differences in the entrepreneurial self-efficacy (ESE) of female entrepreneurs who own businesses in gender congruent and incongruent industries. Through the lens of social role theory the four antecedents of efficacy are examined. The results of ten in-depth, qualitative interviews show there are overarching similarities in all factors between the groups but nuanced differences in the areas of mastery experiences, social persuasion and vicarious learning. Differences were also found in the areas of social comparisons and perceived gender stereotypes. The paper discusses how ESE manifests for female entrepreneurs based on the gender congruency of the industry in which her business operates. Last, areas for future research are discussed.