机译:图书广告对德国小说图书市场销售的影响
Institute for Marketing and Media, Research Center for Media and Communication, University of Hamburg, Welckerstr.8, 20354 Hamburg, Germany;
Institute for Marketing and Media, Research Center for Media and Communication, University of Hamburg, Welckerstr.8, 20354 Hamburg, Germany;
Institute for Marketing and Media, Research Center for Media and Communication, University of Hamburg, Welckerstr.8, 20354 Hamburg, Germany;
Institute for Marketing and Media, Research Center for Media and Communication, University of Hamburg, Welckerstr.8, 20354 Hamburg, Germany;
Institute for Marketing and Media, Research Center for Media and Communication, University of Hamburg, Welckerstr.8, 20354 Hamburg, Germany;
Advertising; Book sales; Propensity score matching; Publishing;
机译:小说成功的推动力:对德国精装本和平装本的实证分析
机译:罗宾·迈尔斯(Robin Myers),迈克尔·哈里斯(Michael Harris)和吉尔斯·曼德布罗特(Giles Mandelbrote)(编辑),待售书籍:自15世纪以来的印刷广告和促销。
机译:待售书籍:十五世纪以来的印刷品广告和促销
机译:《长途旅行者指南》:在线评论和产品推荐对图书销售的影响-来自德国在线零售的证据
机译:图书市场:分析在线销售对稀有图书市场未来的影响。
机译:图书:权益和肾脏:为什么人体器官市场在道德上势在必行;所有者出售的肾脏:人体器官移植和市场
机译:待售书籍:自十五世纪以来的广告和推广打印 i>,由Robin Myers,Michael Harris和Giles Mandelbrote编辑