Books for Sale: The Advertising and Promotion of Print since the Fifteenth Century

摘要

This is the twenty-ninth volume of the "Publishing pathways" series, which has become an established and key resource for studies in the history of the book, publishing, the book trade and libraries. Each of the volumes in the series is comprised of a series of original essays by scholars and practitioners. The eight essays in Books for Sale: The Advertising and Promotion of Print Since the Fifteenth Century were first presented in 2008 in London at the annual Book Trade History conference put on by the Antiquarian Booksellers' Association and they explore innovative and creative approaches to the marketing of books over the past five centuries. What is striking is the importance that those in the book trade placed on advertising and promoting their wares from the very beginning of the hand-press era in the fifteenth century, a focus of attention that is now carried forward into the digital world.