Advancing knowledge of the global consumer culture: Introduction to the special issue

摘要

This special issue of the Journal of Business Research features nine articles selected from the papers presented during the ninth meeting of the Royal Bank International Research Seminar which took place in Montreal (Canada), September 26-28, 2013. They cover topics related to new developments in global consumer culture, online research, acculturation/socialization research, research methodology, and marketing strategy. (C) 2015 Elsevier Inc. All rights reserved.