Does Audience Participation on Facebook Influence the News Agenda? A Case Study of The Rachel Maddow Show

摘要

Social media have been theorized as being able to break the press' monopoly on agenda-setting, giving the public greater influence over which stories are covered in the news. This study uses a cross-lagged panel analysis to determine to what extent audience conversations on The Rachel Maddow Show's Facebook Page may have influenced the selection of issues covered in the TV broadcast. Results show a positive correlation between stories discussed on Facebook and the subsequent airing of similar stories on TV. The evidence also suggests that social media may enable many factors that influence both the media and the public agendas.