The Effect of Using E-Commerce on Customers Services Case Study Jordanian Electricity Distribution Companies

摘要

The purpose of this study is to investigate the impact of using Electronic Commerce (e-commerce) on customer's services at electricity distribution companies in Jordan. The study concludes that the Jordanian distribution companies positively looked at e-commerce and its application in their companies. Their attitudes and views toward e-commerce were positive, so that they found that e-commerce would be an opportunity rather than a challenge or even a threat. Lack of skilled staffs in e-commerce, scarcity of Information Technology (IT) experts, shortage of e- commerce infrastructure, lagging by other supportive sectors (e.g, e-Banking and Telecommunications), and lack of appropriate legislation and regulation were the major obstacles which would hinder the target companies to embrace e-commerce.