Sustainability Driving Innovation/Innovation Driving Sustainability

摘要

We are living in transformational times. Innovation can occur at different scales, with different size and scope. Sometimes only one product or service changes, and while it is wonderful in itself, it doesn't drive change in everything around it. However there are times when one innovation ripples out to permeate many other products and services. Sometimes change is even more pervasive. Sometimes deep change occurs that affects how we see our world and this change begins to work its way into everything we create. The classic diagram of Business Lifecycle Curves can help to illustrate this point (See Figure 1 below). At the simplest level, the lifecycle curves can apply to a product or service. The first curve dips down as the product requires initial investment before it "rounds the curve" and begins slow growth.