Strategic Corporate Social Responsibility: Multinational Enterprises' Nonmarket Strategy in Emerging Markets

摘要

Although scholars have made significant advancements in the field of corporate social responsibility (CSR), an increasing amount of research has been conducted on the multinational enterprises' (MNEs') CSR motivations in emerging markets. Incorporating extant literature on strategic CSR and nonmarket strategy, we propose that MNEs' CSR activities in emerging markets are motivated by filling institutional voids. In essence, using CSR to fill institutional voids is intended to maximize profits and conduct business in imperfect markets. We further theorize the relationship between institutional voids, CSR activities, and financial performance over time. We then discuss several important implications for research and practice and provide limitations and future directions.