Creating Shared Value with Consumers

Daniel T. Jones; Arnd Huchzermeier; Alan Mitchell

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Creating Shared Value with Consumers

机译：与消费者共同创造价值

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摘要

Who are companies for? Are they just for one group of people, such as shareholders, or do they earn their legitimacy by serving many different groups of people at the same time?

机译：公司适合谁？他们是只为一群人（例如股东）服务，还是通过同时为许多不同的人群服务来赢得合法性？

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来源
《International Commerce Review》 |2011年第1期|p.2-3|共2页
作者
Daniel T. Jones; Arnd Huchzermeier; Alan Mitchell;
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作者单位

Ross-on-Wye, United Kingdom;

Vallendar, Germany;

London, United Kingdom;

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正文语种 eng
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Creating Shared Value with Consumers

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