Factors influencing users' subjective well-being: an empirical study based on shared bicycles in China

摘要

PurposenBike sharing becomes suddenly hot up in China since the end of 2016. However, few studies have focused on shared bicycle users behavior. To fill this research gap, this paper aims to develop an integrated model to investigate factors that affect shared bicycle users subjective well-being.nDesign/methodology/approachnA field survey with 220 shared bicycle users is conducted to test the research model and hypotheses.nFindingsnThe highlights are that perceived value has positive effect on users life satisfaction. Specially, it is interesting to find that hedonic value has the greatest impact on users life satisfaction, followed by social value and utilitarian value. Perceived risks which including privacy risks, financial risks and functional risks act as a moderating role between perceived value and users life satisfaction.nOriginality/valuenFirst, the authors clear factors that affect users subjective well-being from the perspective of perceived value. The results deepen our understanding about the effect of perceived value on users subjective well-being. Second, the current researches have ignored the effect of perceived risks on users subjective well-being. The authors filled that gap and found that perceived risks which including privacy risks, financial risks and functional risks act as a moderating role between perceived value and users subjective well-being.