Regional flavours and little surprises

摘要

Is classic frult-flavoured ice cream boring? Not if its flavour comes from WILD. The ingredients expert has an ice cream portfolio which focuses on brilliant and characteristic frult flavours. Some of WILD's other frult-based ice cream concepts, such as "Twisting Flavors," create surprising flavour highlights which will draw customers to the freezer alsles of supermarkets. It goes without saying that all of these products are made exclusively of natural ingredients. "In our experience, strawberry is still the most popular kind of frult-flavoured ice cream, despite all of the innovations and trends towards exotic frults," says Inga Haubold, Senior Product Manager WILD. Her statement corresponds to the findings of a 2013 survey conducted by the market research institute Innova: throughout Europe, strawberry is the number-one frult flavour, followed by raspberry and lemon. Cherry is also in high demand, ranking at number five. Inga Haubold adds, "WILD is aware of these numbers, which is why it not only focuses on innovations: it also continues to refine tried-and-true flavours on an ongoing basis."