Connecting consumer values to the ingredients in their products It is difficult to ignore the planet. In the past 50 years, humans have consumed more resources than in all previous history (U.S. EPA, Sustainable Materials Management: The Road Ahead 2009). In an information-era, consumers are aware that in many cases where their raw materials are sourced, global living conditions are poor and the earth is easily taken advantage of. There appears to be a driving sense of responsibility in consumers and that is one of the reasons why their purchasing habits are changing.
展开▼
