Back to nature: Growing taste for authentic extracts

摘要

It doesn't seem all that long ago that food and drink purchasing decisions were based purely on the smell, taste and visual appeal of a product. Today, however, while taste is still all-important, so too are ingredients lists - and ticking both boxes to the satisfaction of consumers is not always easy. Increasingly, shoppers are demanding pure and authentic products with intense taste profiles. Yet finding the most suitable extract can be problematic.