Exploring Capitalist Fiction: Business through Literature and Film

摘要

"The underpinning premise of this book," submits Edward W. Younkins, who is professor of accountancy and director of graduate programs in the Department of Business at Wheeling Jesuit University, "is that fiction, including novels, plays, and films, can be a powerful force to educate students and employees in ways that lectures, textbooks, articles, case studies, and other traditional teaching approaches cannot" (p. ix). Academicians in the humanities ought to take note of this premise, which implies that, despite literary scholars' efforts over several decades to use creative works as pretexts for advancing progressive, socialist, neo-Marxist, and generally left-wing politics, the worth of literature is not in political appropriation, but in humane education; more fundamentally, the importance of literature is enjoyment. What follows from enjoyment-lessons learned, wisdom gained, knowledge tested-is conditional upon individual gratification.