The study investigated whether dividing Survivor: Cook Islands contestants by race resulted in activation of viewer stereotypes about competence and sociability associated with race. Although measures of race-ethnic stereotyping were masked in the questionnaire, several hypotheses for stereotype activation were supported. Viewers evaluated Hispanic Survivor contestants as significantly less competent than all other contestants. Consistent with predictions, Asian American, African American, and Hispanic American Survivor contestants were rated by viewers as significantly less sociable compared to European American Survivor contestants. Minority viewers revealed significant dislike for European American Survivor contestants. Contrary to what was predicted, viewers rated Asian American Survivor contestants as the least cohesive group. Social implications of racial division on Survivor: Cook Islands are discussed.View full textDownload full textKEYTERMSactivation of racial stereotyping, media stereotypes about race, race on SurvivorRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/10646175.2011.546746
展开▼
