Fresh marketing activity urges consumers to eat more UK fish and shellfish following 60% peak increase in seafood retail sales

摘要

As the UK seafood industry faces significant challenges in the wake of the situation created by COVID-19, encouraging people to eat more locally caught fish and shellfish has never been more timely. Market data has shown positive rises in seafood sales. This reached a peak 60% increase in multiple retail sales volume in the week ending 21 March, mostly made up of increased sales of frozen and canned produce. The changes in shopping habits have continued with retail sales still above the usual sales levels seen at this time of year. However, the full closure of dining out options means the popular foodservice channels for seafood have temporarily disappeared.