Juicy challenge for supply chain

摘要

Global brands Kraft Foods, Heinz and Kimberly Clark -along with European supply chain firm, Wincanton - have become the latest companies to sign up to the UK's first supply chain competition. Known as the Fresh Connection and launched by SCALA, the initiative is an internet-based, role-playing simulation built around a virtual fruit juice producer. The challenge is to save the ailing company from closure and develop it into a successful organisation. The competition commences on 12 April, and will see teams working through business changes to become Supply Chain Champion.