Turkcell's M-Wallet Services Launch

摘要

Mobile market leader Turkcell has launched a mobile wallet (mwallet)nservice that it claims can work on any handset, providingna strong basis for the service to grow quickly in the market. Therenhave been many m-wallet launches across Europe, but restrictionsnsuch as specific devices or services limited to just person-to-personntransfers have meant the technology has not really taken off. BMInbelieves Turkcell's m-wallet features have the potential to generatenstrong interest in mobile money services in Turkey.