'Viral Marketing' to Spread Zixlt Secure Messaging

摘要

As if it is starting a global version of the children's game "pass the parcel," Dallas-based Zixlt Corp. plans to use "viral marketing" to promote the use of its ZixMail secure messaging software. In only eight weeks of release, Zixlt already has scored successes in signing up major law firms to use the messaging software, and last week entered the health care market by forging an agreement with Sisters of Mercy Hospital System (SMHS).