Elements of Persuasion - Part 9

摘要

Salespeople will periodically find themselves in situations where customers are flat-out wrong in their beliefs about a product. At times like those, it's the salesperson's job to gently redirect the customer — to provide an escape hatch. Of course, a salesperson has many roles to play in the job. From teacher to politician, from counselor to consultant, the goal of the job is to convince the customer to buy.