Does Your Intranet Have a Win-Win Strategy?

摘要

In London late last year, I took part in a rather interesting conference on "Practical Strategies to Encourage the Frequent and Consistent Usage of the Intranet for Demonstrable ROI." This title probably merits an entry in the Guinness Book of Records for the longest conference title but at least it does clearly set out the objectives of the conference; objectives on which it delivered. For the record, the conference was organized by Marketing Week Conferences; as a result, many of the delegates had a marketing communications background. I am not going into the question of how relevant metrics like page hits are to an intranet. But without a doubt, the issue of how to increase usage merits focus because, whatever the measure used, there is almost always reason for an organization to make more effective use of its intranet.