It is not often that the chief executive of one of the world's biggest companies gets down on one knee and begs for forgiveness. Yet that is what Craig Barrett of Intel, the world's largest chipmaker, did this week at an industry conference in Florida. He was only joking, of course. But his apology for Intel's decision to cancel the next version of its flagship Pentium 4 chip highlights the latest in a series of stumbles by the company, which has once again been forced to follow the lead of its much smaller but increasingly feisty competitor, Advanced Micro Devices (AMD).
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