Chance encounters and good ideas explain the birth of most successful companies. Yet in few cases did they come together quite as serendipitously as in the creation of Betfair, one of Britain's most successful internet start-ups. The idea was of its time, arriving at the end of the dotcom boom. And like all good ideas, it was deceptively simple. Although the internet was turning markets upside down and revolutionising relationships between consumers and companies, it had barely touched the world of betting.
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