The most coveted ticket at London's half-yearly fashion weeks is to Burberry's Prorsum show, where the British trench coat-maker presents its upmarket ready-to-wear clothing. Christopher Bailey, the brand's chief creative officer and ceo, likes to surprise his audience. At the birds-and-bees-themed unveiling of his women's wear for spring and summer 2015, held in September in London's Kensington Gardens, the sartorial novelty was an indigo wasp-waist denim jacket. The digital novelties included a highlights tape on YouTube that let viewers zoom in to focus on various aspects of the show, such as the music. Twitter used the occasion to launch in-tweet purchasing for luxury.
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