Research on Regional Differences of Perception of Safety of Tourists — Taking Potential Tourists as an Example

摘要

Choosing Xinjiang as a potential tourist destination and the residents from Beijing, Shanghai, Guangzhou and Chengdu as potential tourists, the paper herein analyzes the dimensions of tourists’ perception of safety to Xinjiang as well as the differences among them who come from different cities. What we found is as follows: (1) Tourists’ perception of safety to Xinjiang includes five dimensions, such as elements of tourist activities, tourism services, social safety, natural disasters, and cultural conflict. (2) There are significant differences in five dimensions of perception of safety in Xinjiang among tourists from different regions. (3) There are differences in the perception of safety to Xinjiang among tourists from different regions while they share something in common in the four dimensions, such as elements of tourist activities, tourism services, social safety and cultural conflicts.