Study on the Impact of Corona Virus Disease 2019 on Qiang Rural Tourism and Coping Strategies—Take Maoxian, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province as an Example

摘要

The Corona Virus Disease 2019 is the most widespread and deepest impact upon the tourism industry in China since the reform and opening up. Local governments and the tourism sector have taken measures to promote the recovery and development within the tourism industry. The tourism market and cultural tourism consumption in Sichuan province are one of the most affected and lost industries. Mao County, a must-visit destination in the western part of Sichuan Province along the Ninth Ring Road, resumed work and production after preventive and control measures were taken. On April 26, 2020, the county slowly began to welcome passenger traffic and bucolic tourism in Qiang villages gradually began to resume operations. In the context of epidemic prevention and control, this paper compares the current situation of tourism in Mao County with Sichuan analyzes the impact of the epidemic on Qiang tourism, and proposes corresponding countermeasures. This is important to seize fresh opportunities, taps brand new potentials, encourages new models, and accelerates the sustainable and rapid recovery of the consumer market in Mao County, and hopefully provides some reference for the future development of rural tourism in the Qiang villages.