The Transformation of Means of Livelihood of Peasant Households Against the Background of Rural Tourism Development: A Case Study of Jiaju Tibetan Village in Danba County, Ganzi Tibetan Autonomous Prefecture, Sichuan Province

摘要

Tourism impact research from a sustainable livelihood perspective is of great significance for improving peasant households’ livelihood, reducing the livelihood vulnerability of peasant households and promoting the sustainable development of rural tourist destinations. Jiaju Tibetan Village is a typical rural tourist destination relying on natural and humanistic tourism resources. Based on field investigation, this paper systematically analyzes the impact of tourism development on local peasant households’ livelihood. The research shows that:① after tourism development, the means of livelihood of peasant households there are more diversified, the structure of livelihoods changes, the number of peasant households engaged in tourism-related livelihood activities has increased significantly, and the number of peasant households engaged in traditional livelihood activities has been greatly reduced;② driven by the external development of rural tourism, peasant households choose reasonable means of livelihood based on their own attributes, and there are four types of peasant households with different combinations of livelihood activities and household characteristics, namely, labor-oriented peasant households, tourism-labor peasant households, tourism-specialized peasant households, and mixed peasant households. Under the influence of rural tourism development, peasant households’ livelihood has increased, and peasant’s livelihood vulnerability has decreased, especially the sustainability of the livelihood of rural tourism operators has increased.