Aiming at the problems of homogeneity, simplification and low cultural recognition of Tibetan cultural and creative products, design and application research are carried out in combination with prototype theory. Firstly, we determine the target product through fieldwork, and analyze the existing products in the market. Then through the analysis of Tibetan culture, using product semantic methods, we extract the pattern elements that match the semantic of the target product, and determine the design prototype. Finally, combining the prototype theory, we analyse of the design prototype to inspire the design, complete the innovative design of the product. Practice has shown that the use of prototype theory for product design can accurately identify Tibetan cultural symbols and excavate cultural connotations to promote the spread and development of Tibetan culture.
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