Kontribusi Green Perceived Value, Green Perceived Risk, Green Trust, dan Green Awareness dalam Meningkatkan Green Phurchase Intention

摘要

the purpose of this research is to find out the effect of green perceived value on green purchase intention, green perceived risk on green purchase intention, green trust on green purchase intention, green awareness on green purchase intention. The sample of this study is respondents who have motorbikes and cars with age over 17 years and already have a job. The number of samples used as respondents in this study were 130 respondents with non-probability sampling techniques (purposive sampling), the data were analyzed using Smart PLS software. The results showed that green perceived value, green perceived risk, green trust, and green awareness had an influence on green purchase intentions for Pertamax consumers in Padang, West Sumatra Province.