Exploring the Impact of Strategic Flexibility on Business Model Innovation under the Open Innovation Activity The Moderating Roles of Multiple Factors with Competitive Ties and Cooperative Ties

摘要

This paper proposed a research model exploring the link among strategic flexibility, innovation openness, business model innovation, and introduced two moderating roles into this model. The result shows that innovation openness plays a partly mediating role between strategic flexibility and business model innovation. Collaborator ties negatively moderating the relationship between resource flexibility and innovation openness, positively moderating the relationship between coordination flexibility and innovation openness; The moderating effect of competitor ties is the same. In addition, the results of three interaction shows that the relationship between resource flexibility and innovation openness is negatively moderated by high collaborator ties and high competitor ties, while positively moderated by high collaborator ties and high competitor ties. It's suggested that enterprises effectively integrate the relationship between internal resources with external competitors and cooperators according to their own strategic flexibility characteristics, embedded open innovation activities in business.