A proposed comprehensive framework for formulating strategy: a Hybrid of balanced scorecard, SWOT analysis, porter‘s generic strategies and Fuzzy quality function deployment

摘要

This paper is proposing a comprehensive framework in order to formulate strategy in organizations. This approach is based on generic strategies as criteria for selecting competitive strategies. In this method, firstly, we have studied Porter‘s five competitive forces to determine the nature of competition in the industry. Then by using SWOT matrix, we have formulated initial strategies of the organization. After that, we have allocated these strategies to four BSC perspectives. Then making use of these strategies in the HOQ as “Hows/ alternatives”, we subsequently considered generic strategies with the role of “Whats/ criteria” in the HOQ as a criteria for selection of strategies. Finally we performed screening and selection of initial strategies by using fuzzy screening technique. A case study is utilized to show the efficiency of the proposed model.