Elon Musk Loses 35 Percent of Engagement Yet Remains 2019's Top Technology Influencer

摘要

With CES 2020 beginning today, we asked our data partner Shareablee to look at the technology influencers who were most active on social media during the past year, actually January 1, 2019, through November, 30, 2019. The data is provided exclusively to PRNEWS. As a category, the tech influencers saw consumer engagement with their content grow 11 percent in 2019 vs. the same period in 2018. Consumer engagement is shown in this chart as "actions." Consumer actions represent the total of retweets, likes, comments and shares of the tech influencers' content. For 2019, consumer actions across Facebook, Twitter and Instagram for the tech influencer category reached 301.6 million actions, up from 272.7 million in 2018, says Herman Chen, marketing chief at Shareablee. Total consumer actions on Twitter increased 33 percent, from 67.3 million actions in 2018 to 89.3 million in 2019. For Instagram, total consumer actions with the influencers' content rose 7 percent, from 180.7 million in the 2018 period to 193.1 million last year.