Development of Gastronomy Tourism Management Model

摘要

This study is a mixed method research. The document research is used as qualitative method to summarize the current situation of gastronomy tourism management in Thailand as well as problems and threats. The quantitative method is applied through questionnaire survey in order to explore need assessment of Thai tourism for gastronomy tourism. According to results of the documentary research, there are seven aspects of gastronomy tourism management: activities, services, price, hygiene, public relations, community and supporting organizations. The questionnaire survey revealed that Thai tourists prioritized hygiene as the most important aspect of gastronomy tourism and following by activities, supporting organizations, public relations, price and community respectively. The findings enable better understanding of current situation of Thai gastronomy tourism, problems and threats. As well, the further development guideline of Thai gastronomy tourism are noted.